If you don't know detailed information about your buyer - i.e. what motivates them, what their current challenges are, buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
About Pinpointe
Pinpointe services email marketing ‘power users’ who have outgrown their Email Service Provider (ESP) but don’t need all the features and cost associated with marketing automation. Pinpointe is designed to support high-volume customers sending consent-based email campaigns. Schedule a 1-on-1 demo or free trial.
"This kit is extremely comprehensive and easy to follow. By following the steps, anyone can create a buyer persona for their company."
Linda Ford
Marketing Consultant
"I can't believe you're giving this information out for free. This kit is a goldmine!"
Justin Wall
Communications Manager
