Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack?

Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.

In this on-demand, exclusive webinar, Pinpointe and Effin Amazing’s CEO, Dan McGaw show you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.

What you’ll learn:

• What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
• What tag management is and why how it controls and manages your customer data
• Whether or not you should be using a customer data platform for integration How to build a taxonomy and schema sheet
• The proper way to name the actions your users take
• How to store important demographic, technographic, and firmographic data
• How to maintain data governance in your marketing stack

If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, this is one webinar you will want to view. 

Register to view this webinar & slide deck today.

About Pinpointe

Pinpointe services email marketing ‘power users’ who have outgrown their Email Service Provider but don’t need all the features and cost associated with Marketing Automation. Pinpointe is designed to support high volume customers sending consent based email campaigns. Schedule a 1 on 1 demo or free trial.