Webinar: Secrets of Successful Content Marketing

WATCH WEBINAR, DOWNLOAD SLIDES & WHITEPAPER

Leading Internet strategist and copywriter, Bob Bly explains how offering whitepapers and free content can double the response to your lead generation and email marketing campaigns. In under an hour you will learn how to create free content offers that generate more leads, while achieving your other marketing objectives.

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WHAT YOU WILL LEARN:

5 reasons to offer free white papers to generate inbound leads.
The 4 characteristics of a successful offer.
Choosing whitepaper titles and topics with the strongest appeal.
Generate twice as many leads at half the cost.
Interest prospects in your product, not just your whitepaper.

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