Beyond A/B Testing: How to Take Your Split Tests to the Next Level

Presented by Michael Pelosi

It’s a fact – split testing increases conversions…

But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long.

In this on-demand event, Pinpointe's Digital Marketing Strategist – Michael Pelosi – shows you how to create and implement successful multi-variant tests for both email campaigns and landing pages.

See plenty of examples and get answers to the top questions marketers ask about split testing, including:

  • What is split-testing?

  • What content and elements should I split test?

  • How do I know which subject lines work best?

  • How many subscribers will I need in order to obtain accurate results?

  • What variations should I test on my landing pages?

  • How long do I run a split test experiment for?

After watching the webinar, you'll have a good understanding of how to apply the principles and concepts of split testing to all of your content marketing efforts.

In addition, you’ll learn how to interpret the results of your split test and translate the data into action. 

About Pinpointe

Pinpointe services email marketing ‘power users’ who have outgrown their Email Service Provider but don’t need all the features and cost associated with Marketing Automation. Pinpointe is designed to support high volume customers sending consent based email campaigns. Schedule a 1 on 1 demo or free trial.

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What Viewers Are Saying...


Michael did a great job explaining complex ideas and strategies around split testing in simple language that was easy to comprehend.”

Danielle Brooks
Business Owner | Ken Foreman Design


“This webinar covered a lot of email marketing tips for split tests that I wasn’t aware of. This information will definitely come in handy."

Jeri D.
Web Coordinator