Marketers are constantly challenged to deliver remarkable, content-driven experiences…

Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.

In this on-demand event, Pinpointe and Linda Ford - content marketing expert and President of BB Marketing Group - explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.


After attending this webinar, you will have a good understanding of how to:

  • Extend the value of your marketing content
  • Use different marketing channels to help personalize the audience experience and deliver value throughout the buyer’s journey
  • Address the challenges of creating content and digital experiences in the multi-everything world
  • And more…
Plus, you'll get a copy of BB Marketing’s easy-to-follow Digital Marketing Transformation Framework flowchart.

If you’re ready to transform the way you deliver your marketing content and advance your organization’s digital marketing maturity and performance, this is one webinar you’ll want to watch.

View Webinar & Slides

What Viewers Are Saying...


“I'm new to digital marketing, as I have been a print designer for almost 30 years. The presentation was easy to follow and the slides were very helpful understanding the process and steps of a digital marketing strategy.”

Noël Burney-Washington, Design & Marketing Specialist
First Federal Bank | Residential Lending Division


“The presenter, Linda Ford, was very knowledgeable, and the webinar adequately covered digital marketing strategies and tactics you need to undertake from both a 40,000-foot level and the ground level.”

Stephan Seko, Consultant
SCORE Fox Valley